1 week ago Last post in #MyBullet series - October 2004, my wedding in Delhi. Walked out thinking there'll be a horse or elephant(!) for my baraat. My family and team #RoyalEnfield surprised me with this gorgeous all red #REBullet with a spectacular flying tiger chatri especially designed by @goodearthindia and adorned with strings of marigold! #yehbulletmerijaan#ridepure
1 week ago #MyBullet circa summer 1994, somewhere in Europe.
Exceprt from one of my last staff letters as CEO of Royal Enfield in 2018 in context to this photograph: “While rummaging through some old photos last week, I discovered this one of my ride across Europe in the summer of 1994 - when I was just 20 years old and quite fearless! I borrowed a Bullet 500 from our UK importer and then spent over a month travelling all over Europe with a bit of money, a few clothes, a tent and a sleeping bag (they are wrapped inside the black garbage bag!). I had very few tools and parts, but at one point I had to disassemble half the engine as it was severely misfiring. I had to re-calibrate the points (how many of you remember that?) and I assembled the ignition wrong, so that it was 180-degrees off - which meant that instead of starting after a kick, it would make a huge explosion after many kicks! I rode alone, staying in campsites and meadows, communicated with people without knowing their language, and had one of the best months of my life - just aimlessly exploring with no goal in mind. That is, till I had a fall on a gravelly roundabout, well north of Paris, with the motorcycle on top of my leg and fuel dripping all over me. I was wedged in, so I couldn’t move the bike. Ten minutes later (felt like hours), 4 helpful fellows jumped out of their beaten up Peugeot to help me. They thought I was asking for a cigarette and tried to hand me a lit one, even as I was yelling ‘No Fumar’ at them to stay away, as I was soaked in petrol!
These memories just reminded me of why we do what we do in the first place. To provide an ally for travel and adventure - however purposeful or purposeless the journey is. A journey without purpose can have deep meaning in one’s life, and therefore is of immense purpose in a way. This also ties in with the positioning that we are working on for the Interceptor - pure, simple, aimless fun - doing things just for the joy of it!” #royalenfield#ridepure#yehbulletmerijaan#REBullet
7 months ago Absolutely delighted that #RoyalEnfield#Interceptor650 got the Indian Motorcycle Of The Year #IMOTY last night, in a year with many strong Indian and global motorcycles as contenders - by an exacting jury comprising most of the top moto journos in India. The Interceptor 650 also got the prestigious @autocar_india Motorcycle of the year award the night before! It's a testament to the appeal of our philosophy of fun, evocative motorcycles with old-school charm and modern underpinning; and the new direction at @royalenfield - on our journey to becoming a truly global brand #RidePure#RoyalEnfieldTwins#ItsPlaytime